At Persuasion we believe that all marketing and communication materials exist to achieve a result. Nobody needs a company brochure just for the sake of having one. The same goes for newsletters, press releases, fact sheets, web sites, etc.

All marketing and communications materials should be designed with a result in mind. That result may be to drive sales leads, impress investors, improve community relations, or inform employees. Whatever it is, the objective is paramount and the marketer’s job is to achieve it.

Once the objective is defined, the steps to achieving it are fairly simple:

1. Know the audience: to communicate effectively it is essential to understand the perspective of the people you are trying to reach.
2. Find the audience: your message has to be where your audience can see it. This might be their email boxes, the magazines they read, websites they visit, a meeting they attend – wherever they are.
3. Capture their attention: Just because you are where they can see your message does not mean they will look at it. You have to stand out enough to be noticed.
4. Strike a chord: Your message must resonate with the people who do take notice. If you do not quickly convey benefit to the viewer, they will move on.
5. Monitor results: Go back to the objective and determine if it was achieved.

This process consistently yields impressive results such as, increased awareness, high response rates, more sales and revenue, increased press coverage, improved public image, and better employee morale. Whatever your goal, Persuasion’s unrelenting focus on results will help you to achieve it.

For more information, please email Doreen@persuasionmarcom.com or call 813-767-4004.